Design

5 min

The poster that became our logo

The Oddfield masthead started as a hand-cut poster for a 2019 meetup of fourteen people. The story of a typeface that grew into a festival.

WORDS BY

Tomas Holt

In 2019, Oddfield was a meetup of fourteen designers in the back room of a café on the Witte de Withstraat. The poster was cut by hand from ultramarine card.

The letters were tall and thin because the card was: we had one sheet, and the name had to fit across it.

When the event outgrew the café, we redrew the letters as a typeface, kept the ultramarine and never changed either.

[05] KEEP READING

More from the journal

[06] TICKETS

See it in the crane hall

[13] ONE EMAIL, WHEN THE PROGRAMME PRINTS

Hear about speakers before the posters go up

Four emails a year: the first names, the full programme, the workshops and the week before the doors open. Nothing else.

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See you under the crane rails.

Kraanhal · Maashaven Oostzijde 21 · Rotterdamhello@oddfield.example© 2027 Oddfield. Printed in ultramarine.

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