Portrait of Arjun Mehta
[08] Oddfield 27Day 1 · 14:50–15:20
Day 1 · 14:50–15:20 · Main Hall
The design tool is now the client

When a tool writes half the layout, the designer's job changes from making to judging. Arjun shows how his team rewrote their review process around that.

Product designer, tooling

Arjun Mehta

[02] BIOGRAPHY

In their own words, mostly

Written with the speaker and checked twice.

BASED IN

Bengaluru

ROOM

Main Hall

STARTS

14:50

Arjun Mehta designs creative software used by 2 million people. Before that he built internal tools for a newspaper's graphics desk during two general elections.

He keeps a public list of every feature he has argued against, with the reasons, and updates it when he turns out to be wrong.

[03] THE TALK

The design tool is now the client

When a tool writes half the layout, the designer's job changes from making to judging. Arjun shows how his team rewrote their review process around that.

[04] ALSO SPEAKING

More people worth the train

[01]D1 · 09:40
Portrait of Ilse VargaMain Hall ↗
Ilse Varga
Portrait photographer
Lighting a face for a five-inch screen
[02]D1 · 10:20
Portrait of Tomas HoltHall B ↗
Tomas Holt
Type designer, Holt Letters
A typeface that knows it lives on a watch
[03]D1 · 11:00
Portrait of Amara OyelaranMain Hall ↗
Amara Oyelaran
Creative director, Fieldhouse Records
Album art after the album
[04]D1 · 11:40
Portrait of Rufus BrennanThe Loft ↗
Rufus Brennan
Set designer for film
Building a room the camera only sees once

[05] TICKETS

One question from the floor could be yours

[13] ONE EMAIL, WHEN THE PROGRAMME PRINTS

Hear about speakers before the posters go up

Four emails a year: the first names, the full programme, the workshops and the week before the doors open. Nothing else.

Doors open in
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See you under the crane rails.

Kraanhal · Maashaven Oostzijde 21 · Rotterdamhello@oddfield.example© 2027 Oddfield. Printed in ultramarine.

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