People decide whether to trust a bank app in the first three screens. Clara shows the layout changes that cut support calls by a third.
[02] BIOGRAPHY
In their own words, mostly
Written with the speaker and checked twice.
BASED IN
Vienna
ROOM
The Loft
STARTS
14:10
Clara Bauer leads a team of nine designers at a regional bank with 800,000 customers. She has redesigned the app, the branches and the letters that arrive in the post.
Before banking she designed museum catalogues, which she says prepared her well for compliance reviews.
[03] THE TALK
Trust is a spacing decision
People decide whether to trust a bank app in the first three screens. Clara shows the layout changes that cut support calls by a third.
[04] ALSO SPEAKING
More people worth the train
[05] TICKETS
One question from the floor could be yours
[13] ONE EMAIL, WHEN THE PROGRAMME PRINTS
Hear about speakers before the posters go up
Four emails a year: the first names, the full programme, the workshops and the week before the doors open. Nothing else.