Wayfinding on a moving tram has about two seconds to work. Leila shares the testing rig her team built from a shopping trolley, a projector and 300 volunteers.
[02] BIOGRAPHY
In their own words, mostly
Written with the speaker and checked twice.
BASED IN
Lyon
ROOM
Hall B
STARTS
12:20
Leila Haddad leads the design team for a regional transit network that carries 1.2 million passengers a day. Her team redesigned 900 stops, 70 trams and every map in three years.
She has a background in cognitive psychology and runs reading-speed tests on everything, including restaurant menus.
[03] THE TALK
Signs you read at 40 km/h
Wayfinding on a moving tram has about two seconds to work. Leila shares the testing rig her team built from a shopping trolley, a projector and 300 volunteers.
[04] ALSO SPEAKING
More people worth the train
[05] TICKETS
One question from the floor could be yours
[13] ONE EMAIL, WHEN THE PROGRAMME PRINTS
Hear about speakers before the posters go up
Four emails a year: the first names, the full programme, the workshops and the week before the doors open. Nothing else.