Portrait of Priya Raman
[21] Oddfield 27Day 2 · 15:30–16:00
Day 2 · 15:30–16:00 · Main Hall
Wall text for people who don't read wall text

Most visitors read a wall label for four seconds. Priya shows how her team rewrote the labels for a science museum and doubled the time people spent in the rooms.

Exhibition designer

Priya Raman

[02] BIOGRAPHY

In their own words, mostly

Written with the speaker and checked twice.

BASED IN

Singapore

ROOM

Main Hall

STARTS

15:30

Priya Raman designs exhibitions for museums and festivals across Asia. Her team of twelve has delivered 35 shows, from dinosaur halls to a history of the umbrella.

She started as a copy editor and still edits every label herself.

[03] THE TALK

Wall text for people who don't read wall text

Most visitors read a wall label for four seconds. Priya shows how her team rewrote the labels for a science museum and doubled the time people spent in the rooms.

[04] ALSO SPEAKING

More people worth the train

[01]D1 · 09:40
Portrait of Ilse VargaMain Hall ↗
Ilse Varga
Portrait photographer
Lighting a face for a five-inch screen
[02]D1 · 10:20
Portrait of Tomas HoltHall B ↗
Tomas Holt
Type designer, Holt Letters
A typeface that knows it lives on a watch
[03]D1 · 11:00
Portrait of Amara OyelaranMain Hall ↗
Amara Oyelaran
Creative director, Fieldhouse Records
Album art after the album
[04]D1 · 11:40
Portrait of Rufus BrennanThe Loft ↗
Rufus Brennan
Set designer for film
Building a room the camera only sees once

[05] TICKETS

One question from the floor could be yours

[13] ONE EMAIL, WHEN THE PROGRAMME PRINTS

Hear about speakers before the posters go up

Four emails a year: the first names, the full programme, the workshops and the week before the doors open. Nothing else.

Doors open in
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See you under the crane rails.

Kraanhal · Maashaven Oostzijde 21 · Rotterdamhello@oddfield.example© 2027 Oddfield. Printed in ultramarine.

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